Hyperice, the industry leader in recovery technology and
pioneer of percussion, vibration, dynamic air compression and
thermal technology, has closed a new investment round that
will fuel new growth including, increasing AI capabilities,
strategic growth initiatives such as global expansion, and
building on their connected fitness technology, HyperSmart™.
This strategic capital will help the company meet the
exploding consumer and enterprise demand for its products and
position it for the future offering personalized information
for all users, cementing and expanding Hyperice's category
"This investment round accelerates our ability to develop and
deliver cutting-edge products and technologies to optimize
recovery and performance."
The financing was led by Main Street Advisors (MSA) and
SC.Holdings. MSA is a prominent investment advisory firm that
represents high profile athletes, entertainers and business
leaders, whose portfolio companies include influential brands
across consumer, sports, and entertainment. SC.Holdings is a
private equity company with global experience in sports,
entertainment, consumer, and multi-unit retail.
Truly the first of its kind
"This investment round accelerates our ability to develop
and deliver cutting-edge products and technologies to
optimize recovery and performance," said Jim Huether, CEO of
Hyperice. "We will advance our HyperSmart connected
technologies, increase our AI capabilities, and make
personalized recovery accessible worldwide. We look forward
to working with our new strategic partners, athlete
investors, and professional sports leagues to take recovery
technology to the next level."
Hyperice, now the official Recovery Technology Partner of
the NBA and UFC, has always centered its product development
around the needs of athletes, iterating on feedback from a
marquee list of users ranging from early investors Blake
Griffin and Lindsey Vonn to other athletes across a wide
range of professional sports. HyperSmart technology, the
company's new Bluetooth and artificial intelligence
platform, recommends routines for body maintenance, recovery
and performance goals by analyzing users' wearable data from
its growing list of partners including Apple Health and
Strava. The company is now coupling its offering with
wearable and digital activity trackers, providing consumers
with a professional grade level recovery experience.
"We started Hyperice not only to help improve athletes'
performance and longevity, but to offer the same level of
technology to everyday people," said Anthony Katz, Founder
of Hyperice. "Over the years, we have developed strong
relationships with the athletes that use our products every
day. Bringing them into the company as investors was a
natural fit because of the authentic connection the athletes
have with our brand."
"Our deep experience investing in the consumer and health
and wellness sectors helped us identify Hyperice as a
leading brand in the exploding category of recovery," said
Paul Wachter, Founder and CEO of MSA. "We see exciting
growth opportunities ahead and expect Hyperice to extend its
category leadership and influence, which our investor group
understands well given the number of sports organizations
and athletes involved."
"Hyperice is the clear category leader in the rapidly growing
recovery market," said SC.Holdings founder Jason Stein, who
joins the Hyperice board of directors. "By developing products
inspired by professional athletes, and making recovery
technology and education accessible to all, Hyperice will
drive continued growth in the health and wellness industry."