Our mission is simple - to help everyone on Earth move better, live better and be better.

Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.

Founded in 2011, our innovative products have been used by the world’s best athletes and consumers in over 60 countries throughout the globe.

We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come. In 2021, we were recognized by Fast Company as one of the World’s Most Innovative Companies.