Hyperice, a leading recovery and performance technology brand
and innovators of percussion, vibration and thermal
technology, and the National Basketball Association (NBA),
announce a multiyear partnership that makes Hyperice the
Official Recovery Technology Partner of the NBA.
Tipping off the partnership during the NBA Restart in Orlando,
Hyperice will provide NBA players with access to the
custom-designed Hyperbox featuring a Hypervolt device, the
world's quietest hand-held percussive massager, which launched
in 2018 to help anyone move better and recover faster. The
Hyperbox was engineered to make the Hypervolt available to
players while they recover on the bench. The device will be
located underneath each NBA player's seat for easy access
during the season and at marquee league events, including NBA
All-Star and MGM Resorts NBA Summer League.
"The NBA is one of the most forward-thinking organizations in
the world, and we are proud to be named its Official Recovery
Technology Partner," said Jim Huether, CEO of Hyperice. "We
share a common vision: to prioritize player health and
optimize performance. Now, for the first time ever, NBA
athletes will have real-time access to cutting-edge recovery
technology courtside. This partnership elevates the in-game
experience and raises the wellness and recovery bar for sports
leagues and organizations worldwide."
Players and athletic trainers alike have relied on the
Hypervolt featuring Quiet Glide™ technology for years. Having
the award-winning handheld percussion massage device beneath
each player's seat offers them the most robust technology to
prevent injury, stay warm, and improve their physiology
before, during, and after a game. In March 2020, Hyperice
acquired NormaTec, innovators of cutting-edge pneumatic
compression systems, allowing Hyperice to deliver fully
comprehensive recovery technology and wellness solutions to
all athletes, including NBA players.
"Our partnership with Hyperice furthers our commitment to
optimizing player performance and recovery through innovative
technology," said Dan Rossomondo, NBA Senior Vice President,
Media and Business Development. "We are grateful to have the
opportunity to team up with Hyperice as the NBA season
restarts and offer the benefits of Hypervolt devices to
players while they recover courtside."